Hiring a marketing agency can bring a wealth of benefits to your business. Whether you’re a small startup or a large corporation, having a full marketing team at your disposal can help you grow your brand and, ultimately, achieve your business goals.

You Don’t Know Where To Start When Planning A Marketing Strategy

A lot of companies just don’t know where to start when creating and implementing a marketing strategy. Many elements that go into a good marketing strategy and a lot of these are quite technical and require help from a professional.

These components include, among others, SEO, PPC advertising and effective retargeting, and landing page and content creation. If you don’t understand how these work, how to create components that deliver, and how to optimize campaigns, then your marketing will not be effective.

Agencies have employees that specialize in each area of marketing. They can assess your current situation and create custom marketing plans for you that they can then help implement.

You Can’t Determine What’s Working And What’s Not

To create a marketing strategy, you need to be able to evaluate your strengths and weaknesses. You need to know what is working and why and what is not along with why and how it can be fixed. If you do not have the time or knowledge to determine this, then outsource to an agency.

Without understanding how to improve your marketing and being able to implement changes, sales will not increase. Evaluating strengths and especially weaknesses is always difficult from inside a company.

A fresh take on what you do well and what you need to improve is useful. An agency will be able to pinpoint exactly what is going wrong with your marketing and what can be implemented to improve it.

Your Sales and Leads Are Decreasing

Marketing that is not effective is a main reason for decreasing sales. Even if your sales team is working hard, they will be lacking qualified leads without good marketing. An agency can effectively build the sales process into a marketing plan to directly drive leads to the sales team.

Agencies can create an inbound marketing strategy that will reach your target audience with content they enjoy and that converts. This helps accomplish the goals of increasing qualified traffic and brand awareness, both of which bring more leads.

Marketing Is An Afterthought

You will always want to focus on what your company actually offers consumers. But there is no point if nobody is aware of what you put on the market due to ineffective marketing or no marketing at all.

Not understanding marketing’s importance and a lack of marketing resources can be damaging to your business. It can be difficult to make time for marketing if you don’t have a lot of knowledge in the area, have had unsuccessful previous campaigns, or are not interested in it.

Hiring an agency will take this task off of your plate so you can focus on things that you are passionate about. An agency can also help you understand what was wrong with past unsuccessful campaigns.

You Don’t Track Marketing Activities Or Use Data To Guide Strategy

If you do not track marketing results or frequently adjust campaigns based on data, then your marketing will not be successful. An agency is well versed in using analytics tools and assessing data on campaign performance. They know how to use this data to adjust and optimize campaigns as they run, getting the best results.

By having a knowledgeable team constantly analyzing your marketing and using insights and results to make it even more successful, you will benefit from a peak amount of traffic, awareness, and leads.

How Can Outlook Media India Be Right Marketing Agency For your Business

If your company exhibits any of these signs you would probably benefit from using a marketing agency. At Brand Hause we can help with your marketing strategy. Outlook Media is a 360 Degree Marketing solutions company with the widest range of media options PAN India. Our huge inventory and reasonable rates enables companies of all levels to explore and reach to their target audience. We specialize in – Brand Activations, OOH Media TV & Radio, Branding & Experiential Marketing, Digital Marketing, Hyperlocal and Modern Marketing.

Marketing budget is critical to your success. Marketing is much more than just advertising and promotions, and your budget must cover the many areas of planning, pricing and distributing your product or service if you want to stay competitive and maximize your profits.

• Define your business strategy and marketing plan

Marketing budget is critical to your success. Marketing is much more than just advertising and promotions, and your budget must cover the many areas of planning, pricing and distributing your product or service if you want to stay competitive and maximize your profits. “You can’t make a marketing budget if you don’t know where your business is going,” Kazim says. “For marketing to work well, you need a solid business plan.”

You also need to create a marketing plan as part of your business strategy. It should spell out how marketing will help you achieve your business goals. This is where you define your brand, product positioning, target customers and their purchase journey, your competitive edge and competitors’ offerings.

• Determine your current marketing spend

Determine what you currently spend on marketing. This should include a detailed breakdown of everything you spend to promote your business, including:

• digital and traditional ads
• marketing personnel
• digital assets
• marketing management tools
• events and marketing collaterals
• sponsorships and other branding efforts

A lot of marketing spending is classified incorrectly in budgets.

It’s important to include plenty of detail.

For example, you should break down ad spending into subcategories, such as Google AdWords, Facebook ads, newspaper ads, billboards and event sponsorship placements.

• Measure the effectiveness of your spending

Track to gauge the effectiveness of your spending—for example, conversion rates, website traffic data or lead generation.

If you don’t track any metrics, now is the time to get going. “You can’t figure out your ROI if you don’t track these things.

The metrics you pick should be tied to your key performance indicators.

For example, if your goal is to promote your brand, you can monitor traffic to your website, bounce rates and conversion of website visitors into paying customers. If you’regoing to trade shows, you can track the number of orders or email leads you got at the show and compare those to the cost of the show.

• Optimize your efforts

Look at your current spending for each line item, and ask whether you need to change the amount to match your growth plans. A key consideration is each activity’s ROI.

For example, if your goal is to increase sales by 20%, you may need to upgrade your website, buy more ads or hire more marketing staff. Consider both quick wins and longer term tactics for achieving your business goals.

• Follow up and give guidance

Regularly monitor your metrics and actual spending—once a month or at least quarterly—and make any needed adjustments based on the effectiveness of various activities.

In Conclusion

The importance of a marketing budget is clear-it provides you with a sturdy plan that focuses on profitable campaigns that you can invest heavily into. You’re flying blind without this crucial information, and you might find yourself crashing into something big and heavy. But with a marketing budget in place, you can move forward confidently and guide your business to success.

How can Outlook Media help you in Structured Strategic planning to manage your marketing budget

Outlook Media helps you in increasing revenue, growing your brand awareness, increasing your competitive advantage, or launching new products and services. It’s important to note that these goals can change and thus, so can your strategic marketing plan. But no matter what goals you want to accomplish, you’ll need a plan to see it through.

Dear Esteemed Readers,

Welcome to another insightful edition of the Outlook Media India newsletter! Today, we dive deep into the transformative world of Digital Out-of-Home (OOH) Media and explore how it’s not just changing the face of advertising but also becoming a driving force for innovation and community engagement in urban spaces.

3. Targeted Advertising: Digital OOH allows for precise targeting based on factors such as location, time of day, and demographics. This level of targeting ensures that the right message reaches the right audience at the right time.

4. Measurable Impact: Unlike traditional OOH advertising, digital OOH provides analytics and data on campaign performance. Advertisers can measure impressions, engagement rates, and other key metrics, allowing for data-driven decision-making.

Showcasing Indian Startups Leveraging Digital OOH

Now, let’s explore how some innovative startups in India are harnessing the power of digital OOH media to make a mark:

1. MetroMingle: Location: Mumbai, Delhi, Bengaluru Innovation: MetroMingle transforms metro stations into dynamic hubs of information and entertainment. With digital displays showcasing local news, cultural events, and brand promotions, they’ve turned commuting into a connected experience.

2. StreetVibes: Location: Pune, Hyderabad, Kolkata Innovation: StreetVibes has redefined how we perceive street markets. By installing digital displays in bustling marketplaces, they enable local businesses to advertise their products and services dynamically, fostering a sense of community and economic growth.

3. GreenRoutes: Location: Chennai, Ahmedabad, Jaipur Innovation: GreenRoutes is committed to sustainability. They use solar-powered digital displays along major roadways to broadcast eco-friendly messages, community initiatives, and promote businesses that align with environmental values.

How Outlook Media India Supports Your Digital OOH Journey

At Outlook Media India, we understand that the future of advertising and community engagement lies in the dynamic realm of digital OOH media. Our solutions are designed to empower businesses of all sizes, ensuring that they can leverage this transformative technology to its fullest potential.

• Tailored Campaigns: We work closely with businesses to create personalized and impactful campaigns that resonate with their target audience.
• Cutting-Edge Technology: Our digital OOH solutions incorporate the latest technology, offering features such as interactivity, real-time updates, and precise targeting.
• Analytics and Insights: We provide detailed analytics and insights to help businesses understand the impact of their campaigns and refine their strategies for maximum effectiveness.

Join Us in Shaping the Future

As we witness the dynamic evolution of urban spaces through digital OOH media, we invite you to join us in shaping the future. Whether you’re a local business aiming to connect with your community or a brand looking to make a bold statement, Outlook Media India is here to support your journey.

Stay tuned for more inspiring stories, industry insights, and the latest trends in our upcoming newsletters.

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. While every business relies on solid partnerships between sales and marketing to succeed, this starts with a good strategy. Otherwise, you’ll be attempting to boost revenue without a clear sense of direction.

We play a crucial role in helping a brand reach its sales targets through various strategic approaches. Here’s a comprehensive overview.

Brand Positioning

Our key role is to define and refine the brand’s positioning. This involves identifying unique selling propositions and creating a compelling brand story that resonates with the target audience.

There are various ways through which we can create and scale your brand positioning strategy, depending on the size, mission, and segment of the brand.

1. Understanding how your brand is currently positioning itself.
2. Determining your unique value proposition.
3. Identify your competitors and their positioning.
4. Creating your positioning statement.
5. Evaluating and test whether your positioning works.
6. Reinforcing your brand’s differentiating qualities.

Integrated Marketing Communication

We develop a cohesive marketing communication strategy across various channels. This includes a mix of traditional and digital marketing methods such as advertising, public relations, social media, and content marketing. Integration ensures a consistent message reaches the audience through multiple touchpoints.

“Integrated marketing exists to eliminate these disparities and differences regardless of how or when a customer interacts with the brand. It’s similar to multi-channel marketing, except integrated marketing aligns the message you share on all those channels.

Regarding channels, integrated marketing doesn’t apply to just your inbound or digital marketing channels; it also includes traditional media channels. Many integrated marketing examples we’ll review below incorporate conventional marketing channels such as print, radio, and TV ads.”

Digital Marketing Strategies

In the digital age, a significant portion of the audience is online. We can leverage digital marketing strategies like SEO, PPC advertising, email marketing, and social media campaigns to boost brand visibility, engage with the audience, and drive conversions.

Digital marketing involves using online channels to sell or promote a product or service. These channels can come in many forms, from social media and content marketing to pay-per-click (PPC) advertising and Search Engine Optimisation (SEO).

Digital marketing allows you to connect with prospective and existing customers, which is vital for business and brand awareness. Digital Marketing is important because it allows you to get creative and stand out from your competitors in congested markets. Not only is it essential for businesses, but customers also now heavily rely on it as a way of finding out about companies.

Customer Relationship Management

• Make improvements to your bottom line

Introducing a CRM platform has been shown to produce real results – including direct improvements to the bottom line.

• Identify and categorise leads

A CRM system can help you identify and add new leads easily and quickly, and categorise them accurately. By focusing on the right leads, sales can prioritise the opportunities that will close deals, and marketing can identify leads that need more nurturing and prime them to become quality leads.

• Increase referrals from existing customers

By understanding your customers better, cross-selling and upselling opportunities become clear — giving you the chance to win new business from existing customers. With better visibility, you’ll also be able to keep your customers happy with better service. Happy customers are likely to become repeat customers, and repeat customers spend more — up to 33% more according to some studies.

• Offer better customer support

Today’s customers expect fast, personalised support, at any time of day or night. A CRM system can help you provide the high-quality service that customers are looking for. Your agents can quickly see what products customers have ordered, and they can get a record of every interaction so they can give customers the answers they need, fast. A CRM can improve your customer’s experience across customer service, marketing, and more.

Adaptability and Innovation

The market is dynamic, and consumer behavior evolves. An agency must stay ahead by embracing innovation and adapting strategies accordingly. Whether it’s emerging technologies, new platforms, or shifting trends, being agile ensures the brand remains relevant and competitive.

“The relationship between adaptability and innovation” refers to the idea that adaptability and innovation are interconnected and crucial for success in the startup world. Adaptability refers to the ability to quickly and effectively respond to changes and challenges, while innovation refers to the ability to create and implement new ideas and solutions.

1. Facilitates experimentation: Adaptability allows startups to experiment with new ideas and approaches, which is essential for innovation.
2. Encourages risk-taking: By being adaptable, startups are able to take risks and try new things, which is crucial for innovation.
3. Improves decision-making: Adaptability improves decision-making, as it allows startups to quickly respond to changes in the market and make necessary adjustments.
4. Increases resilience: Adaptability increases resilience, as startups are able to quickly pivot and respond to changes and challenges.
5. Promotes growth: Adaptability and innovation go hand in hand, as they allow startups to continuously grow, evolve, and improve.

Conclusion

In conclusion, we can significantly contribute to a brand’s success in reaching its sales targets. By combining market insights, strategic communication, digital expertise, and data-driven decision-making, we can create impactful campaigns that resonate with the audience and drive measurable results. Continuous monitoring, adaptability, and a focus on building lasting customer relationships are key elements in achieving sustained growth.

This comprehensive approach positions the brand for success in a competitive market landscape.

About us:

Outlook Media is a one of a kind marketing agency! Born from a need where creativity solutions required technical assistance. With the help of Big Data and extremely Creative Mindset our team works day and night to give you the most advanced and creative solutions. Everything in our company is backed by two things creativity and technology.