Marketing is always an integral part of any modern business, driven by the need to let your potential customers know that you have something to offer them, and they could benefit from it. Over the years, traditional communication approaches like television ads, billboards, newspaper advertising, etc., have risen and then been pushed into the backdrop as new marketing approaches take center stage.

Marketing automation focuses on building automated marketing initiatives driven and managed by intelligent software solutions that work based on data captured across the consumer landscape. It can cater to all fundamental areas of marketing that an enterprise adopts today — like the generation of leads, brand building, and campaign management.

Marketing automation strategies need to be in place for organizations to scale their Business-

Precise-data driven targeting

By adopting a marketing automation strategy, you are inherently accepting the need to follow a data-driven operational model for marketing initiatives. Without that it is always possible that employees may make biased or uncalculated guesses from CRM data to pick targets for marketing campaigns. With marketing automation, prospective targets are autonomously selected by the system based on actual data about their interests, past transactional history, spending power, etc. This allows the marketing team to increase the chances of their campaigns becoming successful in converting leads to deals. When different team members handle different marketing channels like email, social media, paid media, etc., there are very high chances of inconsistency in reaching out to prospects, especially if an enterprise manages all operations manually.

For example, employees across groups may mistakenly select the same prospect for two different promotional campaigns via email and social media for the same product or service.

Achieving Consistency Across Channels

When different team members handle different marketing channels like email, social media, paid media, etc., there are very high chances of inconsistency in reaching out to prospects, especially if an enterprise manages all operations manually.

For example, employees across groups may mistakenly select the same prospect for two different promotional campaigns via email and social media for the same product or service.

With marketing automation, every channel, content, and target customer list is automatically evaluated and validated for the type of messages to be sent, the content to be used, the medium of interaction, and much more. This helps bring consistency and ensures that customers are always provided with a seamless omnichannel marketing experience.

Saving Time

Manually filtering contacts from the CRM based on targeting guidelines, sending messages to each prospect across different channels, checking for responses, and calculating conversions — the effort needed here is tremendously high. In a highly competitive environment, this would result in your business losing a significant amount of time virtually doing nothing but preparatory work. With marketing automation, however, marketers can save a ton of time and effort in segmenting data, picking the right content, and scheduling it for deployment across customer channels at the right time. Employees can use their time for more productive in-person engagements rather than wasting it on sorting heaps of data for days.

Easier and More Robust Reporting

Marketing automation allows for precise and more data-centric targeting of campaigns. This also entails observing responses from potential customers and evaluating the ROI based on conversions like the transition to sales, feedback about content performance, open rates of emails, etc.
In combination with integrated analytics, marketing platforms can not only create insightful reports for decision-makers but also help everyone, from content creators to campaign specialists, understand the true pulse of customers. This way, they can tailor their skills to create campaigns that have higher chances of success.

The Bottom Line

Marketing automation solutions are estimated to have a market size of over $13.71 billion by 2030. As the competition heats up, brands need to ensure that they are able to optimize and spend their marketing budgets wisely with guaranteed returns.

How can Outlook Media India help you with same

We at Outlook Media love to stick with basics and add a pinch of creativity to every Nik and corner of a marketing campaign with the help of traditional methods and modern creativity we help all our brands to increase their brand awareness until they become an industry standard.

Outlook Media is a 360 Degree Marketing solutions company with the widest range of media options PAN India. Our huge inventory and reasonable rates enables companies of all levels to explore and reach to their target audience.

We Are Outlook Media We Don’t Think Outside The Box We Redefine It!

In 2024 and beyond, expect marketing to further embrace AI and automation for personalized experiences, prioritize sustainability and ethical practices, leverage immersive technologies like AR and VR, and heavily rely on data-driven insights for targeted campaigns. Additionally, influencer marketing will continue to evolve, and brands will focus more on building meaningful connections with their audience through authentic storytelling.

Influencer Marketing 2.0

Influencer marketing is evolving, and 2024 will see significant changes in this space. The focus will shift from macro-influencers with large followings to micro and nano-influencers with smaller yet highly engaged audiences. Additionally, AI-powered influencer identification and tracking tools will streamline the influencer marketing process, making it more data-driven and effective. This trend recognizes the power of authentic connections and leverages technology for more precise influencer partnerships.

‍The Ever-Present Role of Artificial Intelligence

Artificial intelligence (AI) is no longer a fleeting trend but a fundamental force revolutionizing the marketing industry. Industry giants like Amazon, Spotify, and Adobe harness AI for personalization, automation, content creation, and budget optimization. AI’s applications range from chatbots offering tailored interactions to predictive analytics anticipating consumer behavior.

Championing Inclusion in Marketing

Marketing is not just about promoting products; it’s also about communicating a brand’s values, beliefs, and essence. Marketing teams have a unique responsibility and opportunity to lead the charge in championing inclusion. Externally, campaigns need to reflect the diverse global community authentically. Inclusion is about understanding nuanced experiences and giving a platform to historically marginalized voices.

Video Marketing Dominance

Video marketing has been on the rise for years, but in 2024, it’s set to become the dominant force in digital marketing. Videos are engaging, visually appealing, and have the power to convey messages effectively. Marketers will increasingly harness the capabilities of video to narrate compelling brand stories, showcase products, and connect with their audience on a deeper level.

First Party Data Is the New Standard

Privacy and data protection are taking center stage in digital marketing. In light of increased concerns about data privacy and security, marketers are adapting to new regulations and changing customer expectations. The focus is on user consent and open data standards, with an emphasis on ethical data acquisition and storage.

Programmatic Advertising’s Ascendance

Programmatic advertising is redefining the way brands reach their target audiences. It combines technology and strategy to automate the ad-buying process, ensuring efficient and effective ad placements. Programmatic advertising offers efficiency, real-time automation, and precision.

Why you should choose Outlook Media India as your agency

We at Outlook Media love to stick with basics and add a pinch of creativity to every Nik and corner of a marketing campaign with the help of traditional methods and modern creativity we help all our brands to increase their brand awareness until they become an industry standard.

Outlook Media is a 360 Degree Marketing solutions company with the widest range of media options PAN India. Our huge inventory and reasonable rates enables companies of all levels to explore and reach to their target audience.

We Are Outlook Media We Don’t Think Outside The Box We Redefine It !

Brand awareness is a measure of how well people recognize your brand, including how “aware” they are that your brand exists at all. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice.

Brand awareness establishes that brand trust. When you put a proverbial face to your brand name, consumers can trust easier. Brand awareness efforts give your brand a personality and outlet to be sincere, receive feedback, and tell a story. These are all ways that we, as humans, build trust with one another.

Build a recognizable brand

Brand building is an important first step for brand awareness. That means you need to have a clear idea of what your brand is and what it represents.

Brand voice

You don’t need to use exactly the same tone in every format. Your brand voice on social media might be more light-hearted and fun than the voice you use in, say, print ads. Your voice might even shift a little from Facebook to TikTok.

Brand aesthetic

Consistency is key to brand building and brand awareness. That’s true for your look as well as your words.

Brand values

Don’t get hung up on your ideas of what values have to be. This isn’t all about doing charity work or making corporate donations This is more about defining what you stand for as a brand and how you embody that in your interactions with everyone from customers to employees.

Logo and tagline

Logo and tagline is important because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.

Tell a brand story

Brand storytelling is a strategy that can help you increase your audience by creating an emotional connection with them. Your brand story is an amalgamation of who you are, what you do, what you care about and how you help people. It’s essentially the story of why your brand exists and why people should interact with you.

Brand storytelling can help you increase brand awareness. It is the act of telling a story through various digital means, including social media posts, images and videos. It is intended to capture the attention of your target audience and strengthen your connection with them while promoting greater engagement with your brand.

A successful brand storytelling strategy will allow a business to establish a better relationship with its audience while the audience learns more about the brand.

Create value beyond your product

Brand awareness is the foundation all your marketing efforts have to rely on, from social media to SEO. It’s what helps you make people aware of your brand and what you have to offer, so you can gain their trust and influence their decision-making process, in order to get more sales, faster.

This shouldn’t be about making sales directly. Instead, this is a relationship-building and brand awareness practice that creates more opportunities for audiences to get to know your brand.

Contribute to your community

The most obvious reason why community involvement should be a priority in your list of business To-Dos is that it puts a human face to your business and brings it out there, where it is most visible to consumers. It makes your business visible, allows people to get to know your brand, product, or shop better, and helps you create a reliable, trustworthy, and generous business image. Deeper ties with customers and other businesses foster stronger community ties and this, in turn, can help build stronger consumer bases. This basically means that you help create a strong base of clients and customers for local businesses to draw upon.

Create shareable content

Creating shareable content is one thing, but creating content that is specifically tailored to different platforms is another. Different platforms have unique characteristics and user behaviors, and your content should reflect that. Regularly updating your content to reflect changes in your industry, market, or audience can help ensure that it stays relevant and current.

Offer a freebie

Everyone loves a freebie. Offering something for free is a good way to get skeptical potential customers to try your product. It can also create buzz about your brand online. Whether it’s a free sample, a free trial or a “freemium” business model, a free taste of what you offer helps get people in the door and spreads awareness of your brand.

Run awareness ads

There are several kinds of advertising and the right ones for you will depend on your product/service, your target audience and your budget. You may choose one or more of these but you should always choose based on the target audience you want to attract, so make sure you do your research about how they interact with and respond to different media. For instance, if you’re looking to target a younger demographic, advertising in newspapers probably won’t be as effective as paid ads on their preferred social media platforms.

There are several kinds of advertising and the right ones for you will depend on your product/service, your target audience and your budget. You may choose one or more of these but you should always choose based on the target audience you want to attract, so make sure you do your research about how they interact with and respond to different media. For instance, if you’re looking to target a younger demographic, advertising in newspapers probably won’t be as effective as paid ads on their preferred social media platforms.

How Outlook Media India can help you to increase brand awareness with simple marketing techniques?

We at Outlook Media love to stick with basics and add a pinch of creativity to every Nik and corner of a marketing campaign with the help of traditional methods and modern creativity we help all our brands to increase their brand awareness until they become an industry standard.

Outlook Media is a 360 Degree Marketing solutions company with the widest range of media options PAN India. Our huge inventory and reasonable rates enables companies of all levels to explore and reach to their target audience.

We Are Outlook Media We Don’t Think Outside The Box We Redefine It !

Personalized marketing and first-party data are gaining a lot of traction. 90% of marketers today state outright that personalization is essential for business profitability. In addition, the global market for personalization software is expected to grow from $6.7 million in 2020 to $1.8 billion by the end of 2025.

Customers today want brands that understand them, listen to them and respond to specific requests. They want to be able to identify with their favorite brands, want to trust them and count on them. This gives brands the opportunity to tailor key messages, offers and customer experiences to specific profiles.

Personalization provides better customer experiences

Dynamic, interactive content and personalized product recommendations build trust, give your brand an authentic image, and keep customers more active. This increases customer loyalty. Personalized customer experience refers to providing a specific, tailored experience to each customer through messaging, offers, recommendations, and more. It treats customers as individuals with unique preferences and tastes rather than part of a general audience or even a segment. The key to successful personalization is customizing the entire customer journey rather than simply providing a generic set of product recommendations or an engagement email.

Personalization increases conversion rates

Your sales are likely to skyrocket if you manage to send the right message to the right person at the right time. Personalization has taken the digital world by storm. From personalized product recommendations to targeted email campaigns, companies have been using personalization to engage with customers in a more meaningful way. Personalization is a strategy to increase the performance of a website by improving its relevance to the customers that visit it, which subsequently increases the probability of engagement and conversion rates.

To improve your chances of successful conversion rate optimisation, try implementing a personalization strategy; personalization is all about powering real-time brand experiences across multiple channels, derived from insightful knowledge of your customers’ behavior, circumstance and intent. It’s fundamentally about creating the optimum experience for each customer’s interaction with your brand.

Personalization reduces shopping cart abandonment

personalization to improve cart abandonment rates, it’s important to first understand why customers are abandoning their carts in the first place. There can be a variety of reasons, such as high shipping costs, a confusing checkout process, or a lack of trust in the retailer. By identifying the specific reasons for cart abandonment, retailers can tailor their personalization efforts to address those issues.

For example, if high shipping costs are a common reason for abandonment, retailers can offer personalized shipping discounts or free shipping promotions to specific customers. Or, if a confusing checkout process is a problem, retailers can use customer data to create a personalized checkout experience that is intuitive and easy to use. By understanding the reasons for cart abandonment, retailers can create a more effective and targeted personalization strategy.

Personalization addresses loyal customers

Loyalty and personalization are two sides of the same coin. The concept of personalization is not new in and of itself. Indeed, with the pivot toward digital in recent decades, brands have sought to capture the hearts and minds of customers through personalization. Using information based on data from customer profiles and habits, brands can tailor loyalty program reward types to ensure that they resonate with a particular customer. They can do this by segmenting customers based on their needs and wants, and generating personalized opportunities to redeem rewards.

Personalization strengthens against competition

Good personalization creates strong customer loyalty to your brand. This makes it more difficult for competitors to poach those customers. Authenticity and personalization can strengthen business relationships, build trust, and create emotional connections that lead to repeat business and loyalty.

Personalized notes are a powerful tool in business. They break through the clutter of digital communication and create a meaningful connection with customers and clients. Greeting cards can be used strategically to strengthen business relationships. Sending cards for special occasions, milestones, or even reminders for appointments can show thoughtfulness and attention to detail.

Personalization makes switching difficult for customers

We have all become accustomed to platforms that know us. If we were to change providers, the new company would need some time to create an approximately good experience. Personalized marketing is a strategy that uses data to connect with target audiences and existing customers to offer an optimized marketing experience. By collecting and using data, businesses can identify patterns to more effectively target potential customers. These insights not only allow marketing strategists to identify their target audience but also help them nurture leads throughout the buyer’s journey.

How Can Outlook Media Help You In Personalization

Outlook Media is a one of a kind marketing agency! Born from a need where creativity solutions required technical assistance. With the help of Big Data and extremely Creative Mind Everything in our company is backed by two things creativity and technology. Outlook Media India helps in advance what goals you want to achieve with the collected data. It helps you to play out your market targeting your marketing to each individual customer offers a lot of potential. The collection of data, as well as the targeted playout of customer-specific offers is of the highest priority. Content or purchase recommendations can thus be tailored to the user.

Sensory Branding

Deploying a sensory approach will go a long way toward boosting your branding efforts. Appealing to consumers on an emotional level is a surefire way to create an attractive brand that resonates with your audience.

Effective sensory branding can go deeper than appealing to simply our common senses. An example could be the controlling of in-store temperatures, or hitting our common senses harder with the use of specific sounds or songs surrounding a brand. Memories are made through sensory perception, and effective sensory branding will evoke the same emotions in consumers

Triggering Emotions

Emotional triggers are events or experiences that evoke a strong emotional reaction. In advertising, they’re carefully crafted messages or elements designed to tap into consumers’ emotions, influencing their perception, decision-making process, and, ultimately, their behaviour.

Why does emotion matter in advertising? It’s simple: we humans are emotional creatures. Our decisions are often guided more by our feelings than our logic. When we connect emotionally with an advertisement, we’re more likely to remember the brand, share the ad, and even make a purchase.

Creating an ad with emotional triggers involves deeply understanding your target audience’s values, needs, and emotions. Craft your message in a way that connects with these emotions, all while keeping your brand promise in mind.

Subtlety Is The Key

The art of mastering subtlety is creating powerful messages in a cool yet confident way. If your marketing communication isn’t pushy or needy, consumers are more likely to respond positively to your message. Strong brands now create relationships with their clients by creating stories within their campaigns.

Many perfume and cosmetic brands do this to entice their target market into a fantasy as opposed to simply trying to persuade them into buying their product. This is a very subtle way because people aren’t fixed on the product but the development of the story. Obviously the last second or two promotes the product but consumers need to sit through the first thirty seconds of a story.

Interactive Experiences

Interactive experiences allows brands to personalize their interactions with customers and create a more custom experience. Personalization itself is increasingly becoming a priority for consumers, as customers expect better experiences online. According to Salesforce Research’s fifth edition of State of the Connected Customer, 73% of customers expect companies to anticipate their needs.

Consumers become loyal to brands whose messaging resonates with them and aligns with their values. By creating a personalized experience, your company can better ensure that consumers return.

Location Based- Targeting

Location-based marketing has proven effective across customer lifecycles from discovery and purchase, to engagement and retention. When used properly, location based marketing allows marketers to hone in on specific customer segments with targeted offers, while improving customer experience for a population that increasingly values instant gratification.

For example, location based marketing may alert a prospect that a product they have been considering is stocked in a nearby store, allowing them to pick it up right away.

Cultural Considerations

Culture is informed by a society’s customs and traditions. It’s revealed through a society’s artistic and intellectual achievements, and is maintained by a series of behavioural codes passed down from generation to generation.

Paying attention to culture in advertising is extremely important for brands that work on a global scale, especially if your brand is working in markets that are culturally different to where they are based. Messages, symbols, rituals and even colours can have significantly different meanings and messages across cultures.

Measuring Impact

Advertising effectiveness is a method used to determine if a brand’s marketing efforts are hitting the mark with its target audience and whether it’s getting the best returns. Ad effectiveness is a vital strategy for brands looking to understand the impact of their ads on the audiences they want to influence.

It’s what helps companies truly understand the reach of their campaigns so they can focus on the elements that were successful and apply them to future efforts.

Hiring a marketing agency can bring a wealth of benefits to your business. Whether you’re a small startup or a large corporation, having a full marketing team at your disposal can help you grow your brand and, ultimately, achieve your business goals.

You Don’t Know Where To Start When Planning A Marketing Strategy

A lot of companies just don’t know where to start when creating and implementing a marketing strategy. Many elements that go into a good marketing strategy and a lot of these are quite technical and require help from a professional.

These components include, among others, SEO, PPC advertising and effective retargeting, and landing page and content creation. If you don’t understand how these work, how to create components that deliver, and how to optimize campaigns, then your marketing will not be effective.

Agencies have employees that specialize in each area of marketing. They can assess your current situation and create custom marketing plans for you that they can then help implement.

You Can’t Determine What’s Working And What’s Not

To create a marketing strategy, you need to be able to evaluate your strengths and weaknesses. You need to know what is working and why and what is not along with why and how it can be fixed. If you do not have the time or knowledge to determine this, then outsource to an agency.

Without understanding how to improve your marketing and being able to implement changes, sales will not increase. Evaluating strengths and especially weaknesses is always difficult from inside a company.

A fresh take on what you do well and what you need to improve is useful. An agency will be able to pinpoint exactly what is going wrong with your marketing and what can be implemented to improve it.

Your Sales and Leads Are Decreasing

Marketing that is not effective is a main reason for decreasing sales. Even if your sales team is working hard, they will be lacking qualified leads without good marketing. An agency can effectively build the sales process into a marketing plan to directly drive leads to the sales team.

Agencies can create an inbound marketing strategy that will reach your target audience with content they enjoy and that converts. This helps accomplish the goals of increasing qualified traffic and brand awareness, both of which bring more leads.

Marketing Is An Afterthought

You will always want to focus on what your company actually offers consumers. But there is no point if nobody is aware of what you put on the market due to ineffective marketing or no marketing at all.

Not understanding marketing’s importance and a lack of marketing resources can be damaging to your business. It can be difficult to make time for marketing if you don’t have a lot of knowledge in the area, have had unsuccessful previous campaigns, or are not interested in it.

Hiring an agency will take this task off of your plate so you can focus on things that you are passionate about. An agency can also help you understand what was wrong with past unsuccessful campaigns.

You Don’t Track Marketing Activities Or Use Data To Guide Strategy

If you do not track marketing results or frequently adjust campaigns based on data, then your marketing will not be successful. An agency is well versed in using analytics tools and assessing data on campaign performance. They know how to use this data to adjust and optimize campaigns as they run, getting the best results.

By having a knowledgeable team constantly analyzing your marketing and using insights and results to make it even more successful, you will benefit from a peak amount of traffic, awareness, and leads.

How Can Outlook Media India Be Right Marketing Agency For your Business

If your company exhibits any of these signs you would probably benefit from using a marketing agency. At Brand Hause we can help with your marketing strategy. Outlook Media is a 360 Degree Marketing solutions company with the widest range of media options PAN India. Our huge inventory and reasonable rates enables companies of all levels to explore and reach to their target audience. We specialize in – Brand Activations, OOH Media TV & Radio, Branding & Experiential Marketing, Digital Marketing, Hyperlocal and Modern Marketing.

Marketing budget is critical to your success. Marketing is much more than just advertising and promotions, and your budget must cover the many areas of planning, pricing and distributing your product or service if you want to stay competitive and maximize your profits.

• Define your business strategy and marketing plan

Marketing budget is critical to your success. Marketing is much more than just advertising and promotions, and your budget must cover the many areas of planning, pricing and distributing your product or service if you want to stay competitive and maximize your profits. “You can’t make a marketing budget if you don’t know where your business is going,” Kazim says. “For marketing to work well, you need a solid business plan.”

You also need to create a marketing plan as part of your business strategy. It should spell out how marketing will help you achieve your business goals. This is where you define your brand, product positioning, target customers and their purchase journey, your competitive edge and competitors’ offerings.

• Determine your current marketing spend

Determine what you currently spend on marketing. This should include a detailed breakdown of everything you spend to promote your business, including:

• digital and traditional ads
• marketing personnel
• digital assets
• marketing management tools
• events and marketing collaterals
• sponsorships and other branding efforts

A lot of marketing spending is classified incorrectly in budgets.

It’s important to include plenty of detail.

For example, you should break down ad spending into subcategories, such as Google AdWords, Facebook ads, newspaper ads, billboards and event sponsorship placements.

• Measure the effectiveness of your spending

Track to gauge the effectiveness of your spending—for example, conversion rates, website traffic data or lead generation.

If you don’t track any metrics, now is the time to get going. “You can’t figure out your ROI if you don’t track these things.

The metrics you pick should be tied to your key performance indicators.

For example, if your goal is to promote your brand, you can monitor traffic to your website, bounce rates and conversion of website visitors into paying customers. If you’re going to trade shows, you can track the number of orders or email leads you got at the show and compare those to the cost of the show.

• Optimize your efforts

Look at your current spending for each line item, and ask whether you need to change the amount to match your growth plans. A key consideration is each activity’s ROI.

For example, if your goal is to increase sales by 20%, you may need to upgrade your website, buy more ads or hire more marketing staff. Consider both quick wins and longer term tactics for achieving your business goals.

• Follow up and give guidance

Regularly monitor your metrics and actual spending—once a month or at least quarterly—and make any needed adjustments based on the effectiveness of various activities.

In Conclusion

The importance of a marketing budget is clear-it provides you with a sturdy plan that focuses on profitable campaigns that you can invest heavily into. You’re flying blind without this crucial information, and you might find yourself crashing into something big and heavy. But with a marketing budget in place, you can move forward confidently and guide your business to success.

How can Outlook Media help you in Structured Strategic planning to manage your marketing budget

Outlook Media helps you in increasing revenue, growing your brand awareness, increasing your competitive advantage, or launching new products and services. It’s important to note that these goals can change and thus, so can your strategic marketing plan. But no matter what goals you want to accomplish, you’ll need a plan to see it through.

Dear Esteemed Readers,

Welcome to another insightful edition of the Outlook Media India newsletter! Today, we dive deep into the transformative world of Digital Out-of-Home (OOH) Media and explore how it’s not just changing the face of advertising but also becoming a driving force for innovation and community engagement in urban spaces.

Unveiling the Potential of Digital OOH Media

1. Dynamic and Engaging Content: Traditional billboards are static, but digital OOH media allows for dynamic content that captures attention and engages audiences in ways never seen before. From vibrant visuals to interactive elements, the possibilities are endless.

2. Real-Time Updates: With digital OOH, content can be updated in real-time. This feature enables businesses to display live updates, relevant information, and even social media feeds, keeping the content fresh and timely.

3. Targeted Advertising: Digital OOH allows for precise targeting based on factors such as location, time of day, and demographics. This level of targeting ensures that the right message reaches the right audience at the right time.

4. Measurable Impact: Unlike traditional OOH advertising, digital OOH provides analytics and data on campaign performance. Advertisers can measure impressions, engagement rates, and other key metrics, allowing for data-driven decision-making.

Showcasing Indian Startups Leveraging Digital OOH

Now, let’s explore how some innovative startups in India are harnessing the power of digital OOH media to make a mark:

1. MetroMingle: Location: Mumbai, Delhi, Bengaluru Innovation: MetroMingle transforms metro stations into dynamic hubs of information and entertainment. With digital displays showcasing local news, cultural events, and brand promotions, they’ve turned commuting into a connected experience.

2. StreetVibes: Location: Pune, Hyderabad, Kolkata Innovation: StreetVibes has redefined how we perceive street markets. By installing digital displays in bustling marketplaces, they enable local businesses to advertise their products and services dynamically, fostering a sense of community and economic growth.

3. GreenRoutes: Location: Chennai, Ahmedabad, Jaipur Innovation: GreenRoutes is committed to sustainability. They use solar-powered digital displays along major roadways to broadcast eco-friendly messages, community initiatives, and promote businesses that align with environmental values.

How Outlook Media India Supports Your Digital OOH Journey

At Outlook Media India, we understand that the future of advertising and community engagement lies in the dynamic realm of digital OOH media. Our solutions are designed to empower businesses of all sizes, ensuring that they can leverage this transformative technology to its fullest potential.

• Tailored Campaigns: We work closely with businesses to create personalized and impactful campaigns that resonate with their target audience.
• Cutting-Edge Technology: Our digital OOH solutions incorporate the latest technology, offering features such as interactivity, real-time updates, and precise targeting.
• Analytics and Insights: We provide detailed analytics and insights to help businesses understand the impact of their campaigns and refine their strategies for maximum effectiveness.

Join Us in Shaping the Future

As we witness the dynamic evolution of urban spaces through digital OOH media, we invite you to join us in shaping the future. Whether you’re a local business aiming to connect with your community or a brand looking to make a bold statement, Outlook Media India is here to support your journey.

Stay tuned for more inspiring stories, industry insights, and the latest trends in our upcoming newsletters.

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. While every business relies on solid partnerships between sales and marketing to succeed, this starts with a good strategy. Otherwise, you’ll be attempting to boost revenue without a clear sense of direction.

We play a crucial role in helping a brand reach its sales targets through various strategic approaches. Here’s a comprehensive overview.

Brand Positioning

Our key role is to define and refine the brand’s positioning. This involves identifying unique selling propositions and creating a compelling brand story that resonates with the target audience.

There are various ways through which we can create and scale your brand positioning strategy, depending on the size, mission, and segment of the brand.

1. Understanding how your brand is currently positioning itself.
2. Determining your unique value proposition.
3. Identify your competitors and their positioning.
4. Creating your positioning statement.
5. Evaluating and test whether your positioning works.
6. Reinforcing your brand’s differentiating qualities.

Integrated Marketing Communication

We develop a cohesive marketing communication strategy across various channels. This includes a mix of traditional and digital marketing methods such as advertising, public relations, social media, and content marketing. Integration ensures a consistent message reaches the audience through multiple touchpoints.

“Integrated marketing exists to eliminate these disparities and differences regardless of how or when a customer interacts with the brand. It’s similar to multi-channel marketing, except integrated marketing aligns the message you share on all those channels.

Regarding channels, integrated marketing doesn’t apply to just your inbound or digital marketing channels; it also includes traditional media channels. Many integrated marketing examples we’ll review below incorporate conventional marketing channels such as print, radio, and TV ads.”

Digital Marketing Strategies

In the digital age, a significant portion of the audience is online. We can leverage digital marketing strategies like SEO, PPC advertising, email marketing, and social media campaigns to boost brand visibility, engage with the audience, and drive conversions.

Digital marketing involves using online channels to sell or promote a product or service. These channels can come in many forms, from social media and content marketing to pay-per-click (PPC) advertising and Search Engine Optimisation (SEO).

Digital marketing allows you to connect with prospective and existing customers, which is vital for business and brand awareness. Digital Marketing is important because it allows you to get creative and stand out from your competitors in congested markets. Not only is it essential for businesses, but customers also now heavily rely on it as a way of finding out about companies.

Customer Relationship Management

• Make improvements to your bottom line

Introducing a CRM platform has been shown to produce real results – including direct improvements to the bottom line.

• Identify and categorise leads

A CRM system can help you identify and add new leads easily and quickly, and categorise them accurately. By focusing on the right leads, sales can prioritise the opportunities that will close deals, and marketing can identify leads that need more nurturing and prime them to become quality leads.

• Increase referrals from existing customers

By understanding your customers better, cross-selling and upselling opportunities become clear — giving you the chance to win new business from existing customers. With better visibility, you’ll also be able to keep your customers happy with better service. Happy customers are likely to become repeat customers, and repeat customers spend more — up to 33% more according to some studies.

• Offer better customer support

Today’s customers expect fast, personalised support, at any time of day or night. A CRM system can help you provide the high-quality service that customers are looking for. Your agents can quickly see what products customers have ordered, and they can get a record of every interaction so they can give customers the answers they need, fast. A CRM can improve your customer’s experience across customer service, marketing, and more.

Adaptability and Innovation

The market is dynamic, and consumer behavior evolves. An agency must stay ahead by embracing innovation and adapting strategies accordingly. Whether it’s emerging technologies, new platforms, or shifting trends, being agile ensures the brand remains relevant and competitive.

“The relationship between adaptability and innovation” refers to the idea that adaptability and innovation are interconnected and crucial for success in the startup world. Adaptability refers to the ability to quickly and effectively respond to changes and challenges, while innovation refers to the ability to create and implement new ideas and solutions.

1. Facilitates experimentation: Adaptability allows startups to experiment with new ideas and approaches, which is essential for innovation.
2. Encourages risk-taking: By being adaptable, startups are able to take risks and try new things, which is crucial for innovation.
3. Improves decision-making: Adaptability improves decision-making, as it allows startups to quickly respond to changes in the market and make necessary adjustments.
4. Increases resilience: Adaptability increases resilience, as startups are able to quickly pivot and respond to changes and challenges.
5. Promotes growth: Adaptability and innovation go hand in hand, as they allow startups to continuously grow, evolve, and improve.

Conclusion

In conclusion, we can significantly contribute to a brand’s success in reaching its sales targets. By combining market insights, strategic communication, digital expertise, and data-driven decision-making, we can create impactful campaigns that resonate with the audience and drive measurable results. Continuous monitoring, adaptability, and a focus on building lasting customer relationships are key elements in achieving sustained growth.

This comprehensive approach positions the brand for success in a competitive market landscape.

About us:

Outlook Media is a one of a kind marketing agency! Born from a need where creativity solutions required technical assistance. With the help of Big Data and extremely Creative Mindset our team works day and night to give you the most advanced and creative solutions. Everything in our company is backed by two things creativity and technology.