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“Understanding marketing concepts is super important for your brand. Imagine you have a super cool product, but if nobody knows about it, they won’t buy it, right? Marketing concepts help brand brands figure out how to tell people about their products in the best way possible. It’s like learning the tricks and tips to make sure your awesome stuff gets noticed by the right people. So, knowing marketing concepts is like having a secret recipe for making your brand shine bright in the big world of business!”
The Production Concept
The production concept suggests that people prefer products and services that are easily available and affordable, which is essentially the idea of mass production. Focusing your marketing efforts on this concept means you’re looking to achieve a highly efficient production process, keep costs low, and aim to scale production.
Brands that focus on mass production keep costs low and sell to a large customer base. Each item sold attracts a low-profit margin, but selling at a very high volume ensures that profit remains high.
The Product Concept
The product concept emphasizes that buyers prioritize a product’s quality, features, and benefits. Product-focused buyers seek innovation and uniqueness rather than solely seeking the lowest price.
A prime example that exemplifies this type of marketing is Apple. Apple products are renowned for their exceptional user experience. They are designed to be user-friendly, intuitive, and easy to set up and update. Every aspect, from their sleek packaging to their minimalist design and intuitive controls, exudes elegance. When customers purchase an Apple product, they have a clear understanding of what they’re getting. Apple also prioritizes accessibility, which sets their products apart in the market.
The Selling Concept
The selling concept is founded on the belief that customers will not purchase an adequate quantity of a product or service unless they are actively persuaded to do so. This concept assumes that customers tend to be resistant and need to be convinced to make a purchase. Marketing strategies rooted in the selling concept involve pervasive and continuous advertising efforts. Companies that embrace this concept often employ various techniques to sway hesitant buyers into making a purchase. This approach is commonly utilized by companies that have excess inventory and need to sell it in order to create space for new products.
The Marketing Concept
The marketing concept focuses on the customer. If you’ve hung out in marketing groups or social media pages online, you’ll have heard discussions about concentrating on solving a customer’s problem to build a sustainable business.
Brands that utilize the marketing concept spend time getting to know their customer’s likes and dislikes. They understand what problems keep their customers awake at night and develop products and services to solve those issues. This is the approach you’ll see small businesses take. While they can’t compete on scale or price with more prominent brands, they can, through a deep understanding of their customer, fill the gaps in the market and meet a niche demand.
The Societal Marketing
The societal marketing concept takes the marketing concept further and is increasingly becoming the concept of choice when devising a marketing strategy. This concept emphasizes focusing on meeting customers’ needs to solve their problems while ensuring no harm comes to them.
You should also provide this solution as ethically as you can.
How can Outlook MediaIndia help you with same
We at Outlook Media love to stick with basics and add a pinch of creativity to every Nik and corner of a marketing campaign with the help of traditional methods and modern creativity we help all our brands to increase their brand awareness until they become an industry standard.
Outlook Media is a 360 Degree Marketing solutions company with the widest range of media options PAN India. Our huge inventory and reasonable rates enables companies of all levels to explore and reach to their target audience.
We Are Outlook MediaWe Don’t Think Outside The Box We Redefine It!
