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Sustainable marketing is the promotion of socially responsible products, environmental practices, and brand values. Adopting sustainable marketing is one of the most effective business strategies. Sustainability marketing works on the present and focuses on future generations
Though used interchangeably, green marketing and sustainable marketing concepts are different. While green marketing focuses on strategies to promote environmental protection and awareness, sustainability marketing goes beyond the environment and incorporates economic and social issues.
Importance of sustainable marketing
- Product sustainability is a priority for customers
Sustainable products deliver long-term values, benefits, or positive effects to customers and society. Customers’ awareness of protecting the environment affects their decision-making and buying behavior. Research by Accenture found that 47% of consumers say they will leave brands that do not have a sustainability perspective, with 17% saying they’re never returning.
- Increased brand awareness
Brands associated with sustainable marketing strategies are more likely to be noticed and accepted by communities that value sustainability principles and practices. When they find a brand that coincides with their values and priorities, customers become more sympathetic and supportive of the brand.
By word-of-mouth, they will recommend the brand and give positive reviews, which can help increase your brand’s exposureto their network and even to new audiences.
- It brings more positive change to communities
Sustainable marketing demands businesses to be responsible and accountable. Practical, sustainable marketing campaigns must not only promote the brand but must also help customers gain a better understanding of social responsibility and environmental issues. They can do this through messaging encouraging a sustainable lifestyle and inspiring meaningful change.
- It opens businesses to new markets
Integrating sustainable marketing into one’s marketing strategy allows companies to reach new audiences — especially with the growing number of conscious consumers. This means getting in front of prospects who may have been disengaged before a business’ shift to sustainable marketing but are now open to exploring a brand that supports their values and causes.
Expanding your customer base will increase your market share and, ultimately, your revenues.
How can Outlook Media India help you with same
We at Outlook Media love to stick with basics and add a pinch of creativity to every Nik and corner of a marketing campaign with the help of traditional methods and modern creativity we help all our brands to increase their brand awareness until they become an industry standard.
Outlook Media is a 360 Degree Marketingsolutions company with the widest range of media options PAN India. Our huge inventory and reasonable rates enables companies of all levels to explore and reach to their target audience.
We Are Outlook Media We Don’t Think Outside The Box We Redefine It!
